Blair's Amazon Pulse, Aug 18 2023

Winning the Buy Box 💰

Beating out the competition is essential for Amazon success. I sent out a blog post about 5 winning Buy Box strategies that I’ve used throughout my years on Amazon. I go over things like pricing, inventory, and shipping. Click here to learn more. Read on for this week’s news.

New Metrics for Streaming TV Ad Report 📺

Amazon DSP is launching Household Reach and Frequency Measurement for Streaming TV. This will allow advertisers to measure their impact across different investments. You can now accurately measure your audience reach and compare it with other TV campaigns. Link

Reach More People with Sponsored Product Ads 👥

Pinterest, BuzzFeed, and more apps and websites will start to show Amazon Sponsored Product ads. Amazon states that the change will be automatic. Advertisers don’t need to take any extra steps. Your products will automatically show up on these new sites if Amazon thinks that the customer is likely to be interested in your product. Link

Amazon Rolls Out AI-generated Summaries of Customer Reviews 🤖

Amazon’s new AI-powered feature allows you to quickly understand the overall thoughts and opinions on your product. This tool can help you with product development, marketing strategies, and customer service. Link

Amazon API Updates 💻

Code samples were introduced to the SP-API developer documentation site. Whether you’re a tech-savvy seller or you’re working with a developer, this will unlock opportunities for automation. This could help you streamline your fulfillment process, potentially leading to faster shipping times, improved customer satisfaction, and ultimately, higher sales. Link

New Advertising Campaign 🏪

Amazon’s new feature, Sponsored Brands video to Stores, allows you to use video to direct customers to your Amazon storefront. This is great for showing off your entire catalog at once. If you plan on doing this, then it’s important to optimize your Amazon store and ensure that customers can explore your best sellers at a first glance. Link