Blair's Amazon Pulse, Dec 1 2023

It’s Blair! Here for your weekly update of Amazon news, insights, and more.

How to Bulk Upload Bullet Points: GUIDE

Bullet points are essential for any product listing. It’s important to update them whenever possible. When I’m working with my clients, I have to update dozens of product listings at once. I don’t have the time to manually update each product’s bullet points. That’s why I upload them all at once. Click here to learn how to bulk upload bullet points.

Amazon Unveils AI Assistant… 💻

Amazon Web Services (AWS) unveiled "Amazon Q," a generative AI assistant for work. AWS CEO, Adam Selipsky, highlighted AWS advancements in AI chips and questioned competitors still discussing their own chips. Selipsky contrasted Amazon's Bedrock service with Microsoft's OpenAI partnership and cited recent events at OpenAI and Microsoft's restrictions on ChatGPT as reasons why other cloud providers may struggle in the generative AI space. Link

API Update! 👨‍💻

The new ORDER_CHANGE notification enhances order workflows on the Amazon Selling Partner API by replacing the deprecated ORDER_STATUS_CHANGE notification. It provides automated workflows, reduces API calls, and offers consolidated order-level payloads for efficiency. Event filters allow customized subscriptions, and the notification includes information about buyer-requested cancellations and order status changes. The extensible design accommodates future events, and the inclusion of the time of order change in the payload enables real-time updates for sellers, improving overall order processing and API integration. Link

API Update! 📣

Amazon Advertising has introduced hours of the day for schedule-based budget rules in Sponsored Ads campaigns. This new feature allows advertisers to set up rules that adjust budgets at specific times, enhancing campaign coverage during peak periods. Advertisers can leverage hourly performance reporting to identify optimal campaign times and improve overall performance. Users can access this functionality through the Amazon Ads console or the Amazon Ads API. Link

Update to Sponsored Display and Video Creatives 📷

Sponsored Display now provides bid recommendations for video creatives, allowing advertisers to customize and receive relevant bid suggestions for headlines, logos, images, and videos. This feature, available in North America, Europe, the Middle East, and Asia Pacific, enhances audience targeting and campaign performance. Registered sellers and vendors can access this through the Amazon Ads API. Link

That’s all for the week! Next week, we’ll have more news and more advice on growing your Amazon business.

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