Blair's Amazon Pulse, Dec 8 2023

It’s Blair! Here for your weekly update of Amazon news, insights, and more.

Amazon Shift in Business After Lawsuit: VIDEO

Looking for Amazon news, insights, and advice? I’ve been posting on YouTube for a while now. I’ve been sharing these same stories on my YouTube account. If you prefer videos, make sure to check them out! This week, there’s been a shift in Amazon’s business model amidst a lawsuit… check it out here.

Overlapping Audience Report Now Available 🧑

Amazon's newest feature, Overlapping Audiences, is a powerful tool available in Amazon DSP. It allows you to identify similar customer groups, enhancing your campaign reach. Utilize this tool to gain insights into shared customer memberships, refining ad creatives and messaging for greater resonance with potential buyers. Link

Amazon Restructures Fees Amid Lawsuit 👨‍💻

Amazon's new fee structure incentivizes sellers to distribute products across multiple fulfillment locations, reducing costs and optimizing supply chains. This strategic move aligns with Amazon's regional inventory approach, offering a chance to avoid certain fees. This change comes amid an FTC lawsuit citing Amazon’s unfair business practices to promote their own private-label brands and maximize profit from sellers. Link

Magnite Streaming Support Added 📣

Amazon Ads has introduced Magnite Streaming support for programmatic guaranteed deals, allowing advertisers in Brazil, Canada, Mexico, and the US to engage in direct transactions with publishers while leveraging the programmatic model. This development is significant as it enables advertisers to expand their access to video supply sources through Magnite Streaming, enhancing opportunities for streaming TV and online video placements. Link

AWS VP Matt Wood on AI for Business 🤖

At the AWS re:Invent conference in Las Vegas, a surprise street flyer highlighted the high demand for GPUs essential in AI. The event featured the launch of Amazon Q, an AI assistant for work. Matt Wood, AWS VP, discussed the rapid rise of generative AI, regulated industries embracing AI, and changing views on data structures. Wood also emphasized collaboration with cloud rivals through APIs for seamless integration. Link

That’s all for the week! Next week, we’ll have more news and more advice on growing your Amazon business.

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