Blair's Amazon Pulse, Nov 10 2023

What’s up, everyone!? Blair here with your weekly update of Amazon news and insights.

Amazon Hit with ANOTHER Lawsuit… 🧑‍⚖️

Amazon’s alleged failure to issue refunds for returned products led to another class action lawsuit. Remember to stay on your toes when it comes to planning out inventory. Account for returns, refunds, and any other problems that customers may have! Link

Alexa Opening Up Doors for Advertisers 🔊

Amazon introduced Alexa Native Ads in Amazon DSP, expanding inventory for Amazon Mobile Display. Advertisers using REC templates can effortlessly reach more customers, showcasing ads on Echo Show's Alexa Home Screen without campaign adjustments, improving brand visibility and meeting performance goals seamlessly. Link

API Update! 👨‍💻

Amazon has introduced the Supply Sources API v2020-07-01, enabling configuration and updates for seller supply sources, aiding location-level fulfillment capabilities. The Multi-Location Inventory Integration guide supports multi-location sellers, offering precise customer promises and driving sales by providing location-level inventory data. Additionally, Seller Central is now accessible in the South Africa Marketplace (ZA). The Listings API has expanded its supported product types, with updates to the Product Pricing API and Product Type Definitions API. The Brand Analytics Reports documentation has been updated, and there are new deprecations in various SP-API resources, including Fulfillment Inbound API, Merchant Fulfillment API, and Authorization API, along with specific feeds, reports, and notifications.

In essence, these updates encompass new API capabilities for managing supply sources and inventory, expanded marketplace support, additional product type availability, updated API functionalities, deprecations of certain API resources, and documentation changes in Brand Analytics Reports.

AWS Restructure Imminent 🌎

AWS is restructuring its Sales, Marketing, and Global Services group to elevate customer experience and drive growth. This shift prioritizes closer connections between experts and customers, streamlined collaboration, and quicker decision-making by regional leaders. Taking place amid competitive pressures in the cloud market, this move precedes AWS re:Invent, indicating a strategic shift to align with emerging trends like artificial intelligence, ultimately aimed at enhancing the overall customer experience and supporting AWS's continued growth.

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