Blair's Amazon Pulse, Nov 3 2023

Hey, everyone! Exciting stuff this week in the world of Amazon so let’s get to it.

Types of A+ Content You Should Know About… 📈

I just made a YouTube video about the different types of A+ content you should know about. This is stuff that I only show to my clients and team. I go over strategies that can help you cross-sell, improve conversion rate optimization, and more! Click here to check it out.

Digit. Amazon’s New Worker? 🤖 

Amazon’s testing of Agility Robotics’ humanoid robot, Digit, for warehouse work could revolutionize the speed and efficiency of order fulfillment. This technological advancement could potentially lead to faster shipping times and improved inventory management, making it easier for you, as a seller, to keep your customers satisfied. Link

November FBA Capacity Limits 🍂 

In November and December, Amazon is reducing FBA (Fulfillment by Amazon) capacity limits to prioritize delivery operations. Despite potential receiving delays, this move aims to improve holiday season delivery speed and sales potential. Sellers are advised to avoid sending inventory for 2024 events before December 31, 2023, to stay within the November capacity limits. After the holidays, they can use Amazon Warehousing and Distribution to store extra inventory and replenish fulfillment centers if needed. Link

Default Handling Time Reduced… 🕒

Starting October 31, 2023, Amazon is reducing the default handling time for seller-fulfilled orders from two days to one day for SKUs that are already handled within a day. This change is based on historical handling times and SKU-specific settings, allowing for more accurate handling times. It applies to sellers in the Canada store as well. Sellers with longer handling times can set specific handling times in Manage Inventory to override this default. Link

Update to Premium A+ Content 🏷️

Amazon updated Premium A+ Content eligibility. To qualify, you need a Brand Story module on all brand-owned product listings and five approved A+ Content modules in the last year. Once eligible, you'll be notified in your A+ Content Manager. Link

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