Blair's Amazon Pulse, Oct 27 2023

Blair here! Let’s get into this week’s Amazon news and insights.

Multipack Image GUIDE 🖼️

I recently made a YouTube video about creating the best images for your bulk product listings. I go over everything, from examples to a tutorial. Click here to check it out. 

New DSP Feature 📈 

Amazon DSP’s new Contextual Targeting feature is a game-changer, enabling advertisers to reach consumers based on real-time content consumption, without relying on user identity. This innovative approach allows you to engage with audiences who are already in a mindset aligned with the content they’re consuming, opening up new avenues to previously unreachable audiences on systems and browsers like iOS, Firefox, or Safari. Plus, it’s future-proof, not requiring the use of user identifiers. Link

A Look at Amazon’s Warehouse Robot 🤖

Amazon’s new robotic system, “Sequoia,” promises to enhance warehouse efficiency and safety, potentially leading to faster order fulfillment and improved seller performance metrics. This technological leap could revolutionize your operations, as quicker processing times and increased safety measures could lead to more satisfied customers and better reviews. Link

Amazon Ads New Service 📣

Amazon Ads’ new service, Amazon Publisher Cloud, empowers publishers with a unique platform to plan and activate programmatic deals in Amazon DSP, leveraging first-party signals and Amazon Ads insights. This is a game-changer for Amazon sellers and vendors, as it opens up a new avenue for targeted advertising. Imagine being able to reach customers who are already in-market for products like yours, thanks to the insights provided by Amazon Publisher Cloud. Link

Amazon DSP Launches Goal-Based Bidding 🥅

Amazon DSP’s new goal-based bidding feature allows advertisers to set a performance target for their campaigns, optimizing bids in real-time to maximize delivery at the chosen performance target. This is a game-changer for Amazon sellers and vendors, as it provides a more precise control over advertising spend and campaign performance. By setting a target CPA, for example, you can ensure your campaign is optimized to maximize conversions while staying within your budget. Link

Amazon stock rises after beating Q3 estimates 💰

Amazon’s robust growth in advertising revenue and significant increase in operating income and free cash flow are clear indicators of a thriving marketplace. This presents an opportunity for sellers and vendors to leverage Amazon’s advertising platform to reach a larger audience and increase sales. With the company’s cost-cutting measures, it’s also a signal that Amazon is becoming more efficient, which could potentially lead to benefits for sellers in terms of reduced fees or improved services. Link

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