Blair's Amazon Pulse, Oct 6 2023

Blair here! Let’s get into the Amazon news and insights.

Guide: Improve Branding on Amazon ⭐

Branding is so important if you want customer loyalty and repeat purchases. Having a strong brand also makes it easier to sell new products, sell in bulk, and make more sales in general. Click here to learn all about it.

USPS Ground Advantage is now available for Amazon Buy Shipping 📦

The introduction of USPS Ground Advantage for Amazon Buy Shipping and the subsequent removal of USPS First Class ship methods is a significant shift in the shipping landscape for Amazon sellers. This change not only impacts your shipping strategy but also your cost structure and delivery timelines. Link

FTC alleges Amazon tested price increases as part of secret ‘Project Nessie’ 🧑‍⚖️

As part of the current lawsuit against Amazon, the FTC has alleged that Amazon’s been using unfair pricing tactics to give themselves an advantage. Amazon’s “Project Nessie” is an algorithmic initiative designed to test the elasticity of product prices and their impact on the broader retail market. Link

New Delivery Metrics: Order-Level Delivery Rate and Budget at Risk 📈

Amazon’s introduction of the new delivery metrics, Delivery Rate and Budget at Risk, offers a powerful tool for advertisers to optimize their spending and mitigate the risk of under-delivery. These metrics, available in the Advertiser-Orders and Entity-Orders tables, provide real-time insights into your ad spend, enabling you to make informed decisions and take immediate action if your order is projected to under-deliver. Link

Self-service entertainment advertisers can now run Feature Rotator ads on Fire TV

The introduction of the Feature Rotator ad placement on Fire TV opens up a new, highly visible advertising avenue for self-service entertainment advertisers. This is a golden opportunity to drive discovery and engagement of your apps and content, reaching audiences in 11 key marketplaces. Link

That’s all for the week! Next week, we’ll have more news and more advice on growing your Amazon business.

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