Blair's Amazon Pulse, Sep 30 2023

Hey! Blair here. Lots of crazy news this week.

Let’s get straight to it. Here’s your weekly Amazon news, insights, and more.

Guide: Leveraging Reviews for Listing Optimization ⭐

Reviews can either make or break your conversion rate. In this guide, I talk about how you can leverage them for listing optimization. I go over things like infographic development and ways to encourage positive reviews. Click here to check it out.

Amazon Being SUED by FTC and 17 STATES 🧑‍⚖️

This is crazy. The FTC and 17 states are suing Amazon for allegedly using unfair strategies to strengthen their monopoly. Investigations are going to go underway to see if Amazon is using any unfair practices that put sellers or other platforms at an unfair disadvantage. The landscape could potentially be changing soon and it’s important to stay up to date with everything that happens. Link

FTC Targets “Project Nessie” in Lawsuit 👁️

The FTC is going after Amazon because of “Project Nessie”, an alleged secret pricing system that gives Amazon products a boost on Amazon’s site. 4 out of 172 pages in the filing are dedicated to Project Nessie alone. If any changes come out of this, then you’ll be the first to know! Link

Prime Video to Add Commercial Breaks 📷

Amazon’s introduction of commercial breaks to its Prime Video programming opens a new avenue for brand exposure and product advertising. This development could potentially allow vendors and sellers to reach a wider audience, enhancing their marketing strategies. Link

Reminder: Send in FBA & MCF inventory by October 26 📦

Time is ticking, sellers! Ensure your inventory arrives at Amazon’s fulfillment centers by October 26, 2023, to capitalize on the Black Friday and Cyber Monday deal events. Link

Amazon Invests $4 Billion into AI Startup 🤖

Amazon’s investment in Anthropic, an AI company, signifies a potential leap in AI capabilities that could revolutionize the way you interact with customers and manage your business on Amazon. They’ve already introduced sellers to using AI for their listing optimization. What else will they do for sellers and customers? Link

That’s all for the week! Next week, we’ll have more news and more advice on growing your Amazon business.

Forward this email to another seller if you’re a supportive friend. And if you were forwarded this email, then consider subscribing. See you next week.