Blair's Amazon Pulse, Sep 8 2023

Hey everyone, Blair here!

This is your weekly update of Amazon news, advice, and so much more—straight to your inbox.

How to Make Product Listing Videos 🎥

If you’re anything like me a few years ago, then you likely have no video editing experience. A few years back, my team and I tried to make product videos for clients who needed listing optimization. After some trial and error, we were successful. That client saw an increase in sales! I wanted to show you my simple process for creating product listing videos with zero editing experience. Click here to learn everything that I wish I knew back then.

Robots Hard at Work in Amazon’s Warehouses 🤖

Amazon’s AUS2, a robotic fulfillment center in Austin, Texas, is enhancing efficiency with automated arms and mobile drive units that work tirelessly. This development is a game-changer for Amazon sellers and vendors. This can lead to improved customer satisfaction and potentially higher seller ratings. Link

New Dashboard Can Provide Insight on Pricing 💰

The “Similar Product Dashboard” is Amazon’s latest tool to empower sellers with the ability to effortlessly set competitive prices. This feature provides sellers with a comprehensive overview of similar products to their own listings on Amazon, all conveniently accessible from the Manage Inventory page on Seller Central. With the dashboard, sellers can easily compare prices for up to five similar products, enabling them to make informed decisions and optimize their pricing strategies to stay ahead in the highly competitive marketplace. Link

Amazon Facing Legal Troubles from the FTC ⚖

Amazon (AMZN) investors are bracing for potential turbulence as the Federal Trade Commission (FTC) looms on the horizon with regulatory action in mind. Amazon has remained resilient, with a remarkable six-month winning streak driven by strong Q2 earnings and continued market cap growth, reassuring investors who are closely monitoring the situation. Link

New Amazon Execs Join the Team 👨‍💼

Amazon’s senior leadership team has expanded with three new executives. This is a clear signal for you, the Amazon seller, that the company is continuously evolving and innovating. It’s a reminder to stay agile, keep up with the changes, and align your business strategies with Amazon’s core values. Link

That’s all for this week! Next week, I’ll have some more advice to share with you and the highlights from the news that every seller on Amazon needs to know.

Forward this email to a friend to spread some knowledge. And if you were forwarded this email, then consider subscribing. See you next week.